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CAL Second Saturday Program a Success

Posted on October 14, 2014 | in Events | by

CAL program "The Creative Side of Selling a Book" panel: Scott JCAL’s second program of the year, “Sizzle! Sizzle! The Creative Side of Selling a Book,” offered attending authors a wealth of insight about marketing tools and strategies for selling their new books. The panel included Scott Johnson, founder of Sputnik Design Works; Nate Guy, Barnes & Noble bookseller; Jen Halligan of Jen Halligan PR; and Terry Wright, local author and publisher.

Some of the topics discussed in the wide-ranging program were the secrets of designing a successful book cover; what types of titles attract readers and shoppers; the value of awards and testimonials in promoting your book; how to sell your book at a book signing; and the best use of an author’s funds for marketing.

Audio highlights of the three-hour-plus program are available free to all CAL members at the web site by visiting this page. (Not a member of CAL yet? Click here to learn about joining.)

Jen Halligan gives authors advice on  their best use of time andCAL’s next program in the Second Saturday Series will be Saturday, January 10th (site to be determined). In “The Business of Writing: Negotiating a Book Deal,” a panel of a book agent, a local publisher and a author-attorney will examine the do’s and don’t’s of how to find an agent, traditional vs. independent publishing, signing a contract, the ebook dimension, and understanding advances, rights and royalties.

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