The CAL Co-Op Book Booth set records in its first year at the Colorado Country Christmas Gift Show at the Denver Mart. The booth, which was part of the Junior League of Denver Holiday Mart the past two years, attracted 44 authors in 2015, and sold more than 450 books during the Nov. 6-8 weekend. Both numbers exceed previous highs by slightly more than 50%. CAL secured a prime, high-traffic location for its booth, near the main entrance, and Margi Evans and Yvonne Montgomery gave the space a festive, holiday look with garland, lights, bows and red beads. Decorations included covers from every participating author, printed with holly framing.
CAL moved its holiday book booth this year to the Colorado Country Christmas Show, expanded to a 40-foot long space, and added another book rack.
“I’ve been coming to this show for 10 years,” one shopper commented, unsolicited, to CAL author Bruce Most, “and this is the best booth I’ve ever seen.”
CAL invested in a fourth 10 x 10 booth (one more than last year), making total space of 10 feet by 40 feet. With the extra space, CAL was able to add a second book display rack, improve the appearance of inventory storage, and, most importantly, offer authors more opportunities to meet shoppers and sign copies of their books. As many as 10 authors were signing books at any given time through the 29 hours of operation over three days.
Many CAL members volunteered their services, making it truly a CAL project. Board member Cheryl Carpinello worked the floor, engaging shoppers, and served as backup cashier to Dressman all 29 hours of operation. CAL treasurer Gail Mencini also worked numerous hours as a cashier.
They helped break down the booth on Sunday night, too, along with Pat Postek, Jodi Bowersox, Mariko Tatsumoto Layton and Margi and Tom Evans. Associate treasurer Linda Lange coolly managed the post-event inventory on-site, the key to an accurate final accounting.