Vintage-Books-CAL logo

CAL Program Audio Clips

This content is intended only for current CAL members. If you’ve misplaced the password, please contact the CAL Website Administrator for support. If you are not currently a CAL member but are interested in joining, please contact the current CAL Membership Chair, Rachel Kodanaz.

Sizzle! Sizzle! The Creative Side of Selling a Book
October 11, 2014

CAL program "The Creative Side of Selling a Book" panel: Scott JCAL’s second program of the year, “Sizzle! Sizzle! The Creative Side of Selling a Book,” offered attending authors a wealth of insight about marketing tools and strategies for selling their new books. The panel included Scott Johnson, founder of Sputnik Design Works; Nate Guy, Barnes & Noble bookseller; Denny Dressman, CAL Co-VP Programs and Moderator; Jen Halligan of Jen Halligan PR; and Terry Wright, local author and publisher.

Audio Segments Available (click on title to link to audio file):
Program Overview and Panel Introduction
Design Considerations: Titles, Covers, Loglines, and Blurbs
How Does a Bookstore Decide How to Stock Books
Marketing Strategies for Selling Your Book: Book Signings, Target Markets, Contests, Blogs, Awards
All About Ebook Markets
Utilizing Social Media to Sell Books
The Creative Side of Selling a Book – all 7 segments combined

**************************************************

Here Comes The Pitch – How To Succeed As A Freelance Writer
September 13, 2014

Freelance  Workshop 9-13-2014 003A packed room listens to the panel of freelance writers and publication editors at CAL’s first program of the 2014-2015 year. The panel was made up of (from left to right) Rob Reuteman, contributor to Entrepreneur magazine; Rachel Cernansky, freelance writer for local and national print and electronic publications; moderator, contributor to Avid Golfer magazine, and CAL Co-VP of Programs Denny Dressman; Doug Ottewill, editor of Mile High Sports magazine; and Kasey Cordell, senior editor at 5280 magazine.

Audio Segments Available (click on title to link to audio file):
Finding Markets
Online vs Print Markets
Pitching Stories
What Editors Expect
Fees and Rights
Challenges of Reporting as a Nonstaffer
Here Comes The Pitch – How To Succeed As A Freelance Writer – all 6 segments combined

image_print

Comments are closed.

DON’T MISS CAL NEWS OR EVENTS!

WRITING NEWS TO SHARE?

If you have news about upcoming events, award programs, resources, or other information relevant to the writing community that you'd like us to share, please send the information by email to the CAL Website Administrator.

Click here for tips on sending in your news!

SUBSCRIBE TO CAL YOUTUBE CHANNEL

WRITING, ETC. IN EBOOK FORMAT

SUPPORT LOCAL BOOKSELLERS